Changing the World

Consistently

Colours

Blue
Jeans

#5AA9E6
RGB
90, 169, 230
CMYK
60, 26, 0, 9
75%
50%
25%

Campaign
Green

#6AB023
RGB
106, 176, 35
CMYK
39, 0, 80, 30
75%
50%
25%

Cornflower Blue

#003F91
RGB
0, 63, 145
CMYK
100, 56, 0, 43
75%
50%
25%

Rebecca
Purple

#662C91
RGB
102, 44, 145
CMYK
29, 69, 0, 43
75%
50%
25%

Yellow
Crayon

#FED766
RGB
254, 215, 102
CMYK
0, 15, 59, 0
75%
50%
25%

Princeton
Orange

#EA7317
RGB
234, 115, 23
CMYK
0, 50, 90, 8
75%
50%
25%

French Raspberry

#CE2D4F
RGB
206, 45, 79
CMYK
0, 78, 61, 19
75%
50%
25%

Ghost
WHite

#F7F5FB
RGB
247, 245, 251
CMYK
1, 2, 0, 1
75%
50%
25%

Char
coal

#EA7317
RGB
234, 115, 23
CMYK
0, 50, 90, 8
75%
50%
25%
Our primary colour is Blue Jeans and our primary accent colour is Campaign Green.

Fonts

Staatliches
Nunito Sans
Reanie Beanie
Staatliches
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890
Inspired by the bold signs calling for change, Staatliches brings attention to our headings and calls to action. It is bold, unapologetic and optimistic for a time when it can be retired - but until then it will continue to draw people into our messages.

Staatliches is a clean cut display face with charmingly unconventional proportions. The alphabet was designed in response to Herbert Bayer’s title lettering on the cover of the first Bauhaus exhibition catalogue, which was published in 1923. It features full sets of capitals, numbers, punctuation, and symbols, in addition to alternate widths, discretionary ligatures, and common Latin accents.

Designed by Brian LaRossa and Erica Carras.
These fonts are licensed under the Open Font License. You can use them freely in your products & projects - print or digital, commercial or otherwise. However, you can't sell the fonts on their own. This isn't legal advice, please consider consulting a lawyer and see the full license for all details.
Download Staatliches
Nunito Sans
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890
Nunito Sans is our body font, used to carry our message online and offline.

Nunito is a well balanced sans serif typeface superfamily, with 2 versions: The project began with Nunito, created by Vernon Adams as a rounded terminal sans serif for display typography. Jacques Le Bailly extended it to a full set of weights, and an accompanying regular non-rounded terminal version, Nunito Sans.

Designed by multiple designers.
These fonts are licensed under the Open Font License. You can use them freely in your products & projects - print or digital, commercial or otherwise. However, you can't sell the fonts on their own. This isn't legal advice, please consider consulting a lawyer and see the full license for all details.
Download Nunito Sans
Reenie Beanie
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890
Used to add personality to our messages, Reenie Beanie is a fun font based on writing with a ballpoint pen. It has a playful and loose look, which lends itself to casual and informal messages. Used sparingly, Reenie Beanie can convey our personality without overpowering our message.

Designed by James Grieshaber.
These fonts are licensed under the Open Font License. You can use them freely in your products & projects - print or digital, commercial or otherwise. However, you can't sell the fonts on their own. This isn't legal advice, please consider consulting a lawyer and see the full license for all details.
Download Staatliches

Colours

If you have any questions about the Joseph Dawson brand, email managedbrands@activistory.com. (Eventually, when I set it up.)
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